I was surprised other skincare brands are still calling their products organic, yet they contain harmful chemical preservatives. For example, they use organic ingredients and then mix them with chemicals for preservation.

A study, reported in the January 2004 edition of the Journal of Applied Toxicology, found parabens to be the most common cosmetic preservative present in significant amounts in 18 out of 20 breast cancer tumors. Kim Erickson, author of Drop Dead Gorgeous, states, "Cosmetic chemicals accumulate in the body's fatty tissues, where they can remain for years and damage your cells."

This is where I saw an opportunity! I want to end the madness. End the impurity. I developed a way to include only natural ingredients to preserve precious organic ingredients - and found that natural preservatives are even great for your skin, like Jojoba.

I also realized most companies use water base to make most of their product. The FDA requires skincare ingredients to be listed in order of highest concentrations - meaning the most prominent must be listed first. Take a look at the lotion you are using today. Does it have water listed first? Does it have some chemical name ingredient listed first? That means that its the highest concentration in ingredient you are applying to your skin. Learn to read your labels.

There are some great companies out there that offer organic skin, however, there are also some companies out there that may hide their chemicals behind organic labels. An educated consumer who knows how to read labels should be able to make distinctions and make the right choices for a holistic, healthy and happy lifestyle.